AI Insights · Timothy · April 2021
Q1 2021 European iOS Performance of Top Food and Diet Tracking Apps
An analysis of the top five food and diet tracking apps on the iOS platform in Europe for Q1 2021 reveals notable trends in downloads and user engagement. Insights provided by Sensor Tower detail the performance metrics for the quarter.
European iOS Users Keep Track of Their Diets with Popular Food and Diet Apps in Q1 2021
The first quarter of 2021 has seen a variety of food and diet tracking applications vying for users' attention on the iOS platform in Europe. With data sourced from Sensor Tower, we're able to observe the trends in downloads, revenue, and weekly active users for these health-conscious tools.
YAZIO Calorie Counter & Diet, hailing from Germany, showed a revenue peak in the first week of January at approximately $471K, followed by a gradual decline to $143K by the end of March. Downloads started at around 152K in the last week of December but dipped to 71K by March's end. The app's weekly active users peaked in late February with over 1.3M users, despite a slight decrease to 1.25M by the quarter's close.
MyFitnessPal: Calorie Counter from the US demonstrated a steady revenue trend with a high of $273K in early February and a low of $183K by March's end. Downloads showed a peak at 94K in the first week of January, then a decrease to 60K by March 29. The weekly active users were highest at over 3.1M in early March, decreasing to nearly 2.8M by the quarter's end.
For Yuka - Food & Cosmetic scanner, revenue trends were much smaller in comparison, with the highest week at just over $10K in early February. Downloads saw a significant spike in mid-March with roughly 196K, contrasting with a more modest 34K at the beginning of the quarter. The app's weekly active users showed growth, from under 500K at the start of the quarter to over 828K in late March.
The US-based Calorie Counter by FatSecret showed modest revenue figures, peaking at just under $14K in the first week of January. Downloads saw a high of 69K in mid-February and a low of 53K at the quarter's close. The app's weekly active users increased from 363K to 585K through the quarter.
Lastly, Lifesum Food Tracker & Fasting from Sweden saw its revenue peak at $291K in the first week of January, with a drop to $125K by the end of March. Downloads were highest at 115K in the first week of January, declining to 33K by March 29. Weekly active users were over 600K in early January, with a slight decrease to 574K by the quarter's end.
For more in-depth insights and data on the performance of these and other mobile applications, Sensor Tower's platform offers comprehensive analytics and market intelligence.
